Swim 4 Life / JWG

Swim 4 Life is an organisation headed up by Olympic medalist Steve Parry, to teach children how to swim and be safe in the water. To illustrate swimming techniques requires careful concentration on intricate movements of the body, and capturing this on video doesn’t always get the job done properly.

So, instead, I created and animated 4 characters swimming and having fun in the water, making quite sure that the required movements were technically correct.

The animations were grouped together to make up a collection of fun activities and exercises, which were then given a voiceover by Steve Parry, and authored as an interactive DVD.

The project was produced in conjunction with JWG Creative Media.